Digital Marketing Case Study: Liz Moore Destination Weddings
Overview
Liz Moore Destination Weddings specializes in providing complete travel and accommodation packages for couples at exotic tropical locations. They had a strong reputation but their online presence wasn't generating the visibility needed to grow bookings against massive travel industry competitors.
What We Did
Logo & Brand Development, Responsive Website Design, Content Management System, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing.
"We came to you with our vision of creating a truly unique, interesting and business forward website plan. Within a half an hour of our meeting with you and your team we were completely convinced you were the company that could meet our vision and even exceed it. Over the last several months you have done exactly that and we couldn't be happier with our website. We look forward to many years of growth and again thanks for putting our thoughts and ideas into a website we are very proud to put our name on."
The Challenge
As an independent company, Liz Moore had to compete online against major travel corporations with vastly larger budgets. They were spending heavily on print advertising with diminishing returns while struggling to gain search engine visibility.
How ThinkProfits.com Helped Eliminate Print Ads and Grow Profits 25%
ThinkProfits built a visual-first digital strategy for the destination wedding market. We created a new logo and inviting blue color palette reflecting tropical beach wedding experiences, designed a visual-first responsive website with gorgeous image slideshows, built in a CMS for easy updates as the business grew, and implemented strategic SEO and PPC competing for destination wedding keywords against industry giants.
The Results
Profits increased 25% even after completely stopping all print advertising. Digital channels delivered better reach, measurability, and ROI. An independent company successfully competing with major travel players through a scalable platform that enabled easy expansion.
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