Because of the ever-evolving world of the internet, SEO best practices are constantly shifting. What worked to boost your blog post to page one on Google six months ago may do nothing for you today. However, there are a few evergreen SEO strategies that can hold you in good stead for a long time to come, even with all those algorithm changes sneaking up on you. Follow these strategies consistently and your web pages and posts will be more likely to stand the test of time instead of falling quickly into obsolescence.
Get Straight to the Point
It should be clear what your web page has to offer within the first couple of sentences. Think about what questions your audience will be asking and answer them right away. Include an intro paragraph that explains what information your content is going to provide, a brief summary of that information, and why it’s important. After that, you can get into the details and nitty gritty. Be sure that throughout your post the content is written in a clear, concise manner.
Steal from Competitors
Steal from your competitors—keywords, that is! Take a look at websites of competitors who consistently rank well and are respected in the industry. What keywords and phrases are they using? Grab those key phrases and add them to your content. If the competitors you’re researching have consistently ranked well in SEO, they are likely using keywords that will continue to get results.
Use titles and subheadings to organize your content and create an easy reading experience. You want readers to be able to quickly skim your page and see exactly what they will get out of it. This will entice them to sit down and read through the whole thing. If users are simply confronted with a dense block of text, they’re less likely to take the time to go through the whole thing and find out if it contains the information that they are looking for.
Add External Links
Linking to other websites can help increase your reliability and boost your SEO rating. If you link to respected, authoritative websites, their good reputation will reflect well on you (just as linking to spammy sites would make your SEO rating drop). Link to relevant, reliable content and be sure to regularly check links to make sure the pages that you link to still exist and look good.
Keep it Shareable
Great content won’t make it too far if it’s not easy to share. Make your content easily shareable so people can post it to their social media accounts and their own blogs, which will give your content new life even after it’s been published for awhile. Your goal is to produce those reliable links mentioned in the point above so that other websites will link to yours.
Edit, Edit, Edit!
Make sure content is well written. Proper spelling and grammar go a long way. Nobody (including a search engine) is going to take your advice seriously if it isn’t communicated in a professional, accurate manner. It’s worth it to invest in a professional writer or content building company to ensure that your content is polished. If you can’t afford professional help with content writing, take the time you need to edit each piece to the best of your ability.
A slow page will make users impatient and more likely to click away, no matter how great your content may be. If they can’t see it fast enough, they’re not going to stick around to see how good the content is. Do everything you can to increase your page’s loading speed. Some ways to increase loading speed include removing any unnecessary plugins, reducing image size, and using a Content Delivery Network (CDN).
Make it Easy
User-friendly website navigation is a must for any successful digital marketing strategy. You want your customers to have an easy time finding what they are looking for once they get to your website. Organize your site intuitively and clearly, add obvious “home” buttons and search bars on every page, and make sure that the design looks streamlined and clean as opposed to messy and chaotic.
Choose Evergreen Topics
If you’re writing a blog, you want to have topical, fresh content, but you should also make sure that the majority of your blog posts are on topics that won’t be obsolete in a year. Focus on how-to guides, industry basics, and answers to questions that you know your clients will consistently have.