Digital Marketing Case Study: Merit Kitchens

Overview

For more than 40 years, Merit Kitchens has been manufacturing the finest kitchen cabinetry in Canada, the United States and Japan, using only superior quality materials and sophisticated German engineering.

What We Did

Responsive Website Design & Development, Search Engine Optimization (SEO), Content Development, Web Analytics, Training & Support Services, Video Production.

The Challenge

Merit Kitchens felt they could grow their business if they could grow their existing dealer network in Western Canada and the United States, and increase the revenue generated within their dealer network by providing them with more qualified leads. Their former website was old, outdated, and not optimized for generating more sales.

How ThinkProfits.com Helped Achieve 50+ Leads Per Month

Think Profits designed a new website from an original concept. The next step was to implement a monthly SEO program to maintain a strong web presence on search engines by constantly optimizing content. A monthly support plan was set up for immediate website updates. Finally, a strategy was formed to conduct keyword research and create additional geographical landing pages, allowing Merit Kitchens to find new dealers in specific geographical areas where they did not currently have a presence.

The Results

Within six months of the launch of Merit Kitchens website, eight out of ten primary keywords that our SEO team had targeted were on page one of Google and thanks to the new look and level of user interactivity on their website, there were more qualified leads contacting the company than ever before. Since the launch of the new website, Merit Kitchens has received close to 100 more phone calls and 50 new leads per month.