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Technology has changed significantly over the past few years. There’s no longer a universal display or resolution that people view their internet content on. Even smartphone and tablet displays have changed dramatically, offering different sized screens with almost every new model that gets released on the market. As a result, designing static websites is now becoming a more challenging and time-consuming process. This is why many companies are starting to employ new technology and a responsive web design or “RWD” when developing new websites.

In a nutshell, a responsive web design is a “one-size-fits-all” approach that adjusts and stacks images, content, and other forms of media in order to maintain visual integrity, regardless of what device it is being viewed from. Although RWDs have been around for a few years, only recently have their capabilities been embraced by design agencies world-wide primarily due to market demands.

In the past, before smartphones and tablets, web developers really only had to worry about creating a website design that would work with one format for specific devices only – desktop and laptop screens. Now with each brand and model of mobile devices being released on a quarterly basis, creating a static website design that maintains one look on all platforms is becoming a major challenge. Since 2011, smartphone sales have surpassed those of conventional PCs, which have led many companies to make the decision to restructure their websites with a responsive web design.

As days go by, the number of handheld devices rises. These are devices that will likely end up in the hands of your clients and customers, which is why it’s prudent to consider the possibility of creating a website that employs a responsive web design. In fact, with the direction new technology is going, it won’t be long before RWDs become an industry standard. At the end of the day, user experience is the most important part of digital marketing and SEO, and there is no better way to reinforce positive user experience than having a website that looks and feels fantastic on any device!

If you’re interested in creating a RWD for your website, Think Profits can do it. Call us to learn more!