It is a business and employment orientated social networking service, it is mostly used for professional networking between employers and job seekers. A LinkedIn business page lets users recreate professional relationships online with a visual profile complete with a detailed resume, and newsfeed that compiles business-related information between connected individuals.
As one of the most important networks for ‘business to business marketing, Linkedin has become a fantastic way to find large clients. While more formal than other platforms of social media, it can turn more leads into money. Ultimately, relationship’s matter, and using LinkedIn can ensure business relationships are maintained while content is reaching relevant people to grow your company.