--- title: "Dermatology SEO Services (Medical Scope) | ThinkProfits" description: "Medical dermatology local SEO that wins 'dermatologist near me,' condition-specific searches, and skin-cancer screening queries across Canada & the USA. Medical scope only. Vancouver HQ since 1996." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Service", "name": "SEO for Dermatologists \\u2014 Win Medical Skin Health Searches, Not Elective Aesthetics", "description": "Medical dermatology local SEO that wins 'dermatologist near me,' condition-specific searches, and skin-cancer screening queries across Canada & the USA. Medical scope only. 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Breaking into the 3-Pack for 'dermatologist [major city]' typically takes 120–180 days of consistent review generation, physician-tagged condition content, and citation building. Dermatology is a competitive YMYL category with a longer runway." } }, { "@type": "Question", "name": "Should medical dermatology and cosmetic aesthetics live on the same site?", "acceptedAnswer": { "@type": "Answer", "text": "Not on the same content stack. Medical dermatology (acne, eczema, psoriasis, skin cancer, chronic conditions) and elective aesthetics (injectables, laser, body contouring) have entirely different buyer intent, YMYL profiles, and Google evaluation criteria. We keep medical scope strictly on this page and route aesthetics work to the separate Med Spa Local SEO program." } }, { "@type": "Question", "name": "How do YMYL guidelines affect dermatology SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Google evaluates medical content against E-E-A-T with the highest scrutiny. Physician bios with real credentials (MD, FRCPC, FAAD, Mohs College fellowship), cited peer-reviewed sources, and honest treatment/outcome language are non-negotiable." } }, { "@type": "Question", "name": "Do I need separate pages for each condition?", "acceptedAnswer": { "@type": "Answer", "text": "Yes for your top 10–20 conditions — acne, eczema, psoriasis, rosacea, skin cancer screening, melanoma, basal cell carcinoma, squamous cell carcinoma, chronic hives, seborrheic dermatitis, contact dermatitis, warts, moles, and pediatric-specific conditions if you treat kids." } }, { "@type": "Question", "name": "How important is board certification content?", "acceptedAnswer": { "@type": "Answer", "text": "Extremely. Patients actively search for board-certified dermatologists (FRCPC in Canada, FAAD in the US), and Google’s medical E-E-A-T guidelines reward it. Every physician page should list credentials with source-linked verification where possible." } }, { "@type": "Question", "name": "How do I compete with corporate derm groups like Advanced Dermatology and QualDerm?", "acceptedAnswer": { "@type": "Answer", "text": "Corporates (Advanced Dermatology, U.S. Dermatology Partners, QualDerm, Forefront) win on brand recall and referral networks; they lose on physician-personality positioning and hyper-local content. Independents win with named-physician content, sub-specialty depth (Mohs, pediatric, complex medical), and hyper-local community involvement." } }, { "@type": "Question", "name": "How important are reviews for a dermatology practice?", "acceptedAnswer": { "@type": "Answer", "text": "Very. Reviews are a top Map Pack ranking factor and are read carefully in YMYL. A steady 3–5 new Google reviews per month with physician-name mentions usually outperforms a stale higher-count competitor." } }, { "@type": "Question", "name": "How much does dermatology SEO cost per month?", "acceptedAnswer": { "@type": "Answer", "text": "Dermatology Local SEO runs on our Think SEO programs from $995/mo (Bronze) to $4,995/mo (Platinum). Single-physician practices typically fit Silver ($1,895/mo); multi-physician practices, Mohs surgery centres, and academic derm groups fit Gold or Platinum. See full Think SEO pricing on our SEO services page." } }, { "@type": "Question", "name": "What about insurance and coverage content?", "acceptedAnswer": { "@type": "Answer", "text": "Insurance/provincial-plan acceptance and coverage transparency (which biologics are covered, what a Mohs referral pathway looks like) convert strongly. A clear ‘plans we accept’ block on physician pages removes a real objection before it becomes a lost booking." } }, { "@type": "Question", "name": "Can you help with online booking and EMR integration?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We integrate NexHealth, PatientPop, Zocdoc, or your existing EMR booking widget into landing pages and GBP, and set up call tracking so you can attribute new patients by source." } } ] }, { "@context": "https://schema.org", "@type": "Service", "@id": "https://thinkprofits.com/seo-services/local-seo/local-seo-dermatology/#service", "serviceType": "Local SEO for Medical Dermatology Practices", "name": "SEO for Dermatologists", "description": "Medical dermatology local SEO that wins 'dermatologist near me,' condition-specific searches, and skin-cancer screening queries across Canada & the USA. Medical scope only.", "provider": { "@type": "Organization", "@id": "https://thinkprofits.com/#organization", "name": "ThinkProfits.com Inc.", "url": "https://thinkprofits.com/" }, "areaServed": [ { "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" } ], "audience": { "@type": "BusinessAudience", "audienceType": "Medical dermatology practices, Mohs surgery centres, and pediatric dermatology clinics" } }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://thinkprofits.com/seo-services/local-seo/local-seo-dermatology/", "url": "https://thinkprofits.com/seo-services/local-seo/local-seo-dermatology/", "name": "Dermatology SEO Services (Medical Scope) | ThinkProfits", "description": "Medical dermatology local SEO that wins 'dermatologist near me,' condition-specific searches, and skin-cancer screening queries across Canada & the USA. Medical scope only. Vancouver HQ since 1996.", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", "[data-speakable='tldr']", "[data-speakable='answer']", ".speakable-question", ".speakable-answer" ] } } ] --- [![ThinkProfits.com — AI search and digital marketing agency homepage](/assets/TP-white-poF41Rgo.webp)](/) [Services](/services/) [Portfolio](/portfolio)[Locations](/locations)[Blog](/digital-news) [About](/about/) [Contact](/contact/) [1-877-597-7888 ](tel:+18775977888)[Schedule Free Consult](https://calendar.app.google/3mqjagmN1FVCbFTK9) Since 1996 · Dermatology Local SEO · Canada & USA · Medical Scope # SEO for Dermatologists \\u2014 Win Medical Skin Health Searches, Not Elective Aesthetics Medical dermatology and cosmetic aesthetics are two different businesses with two different SEO playbooks. This program is strictly medical scope \\u2014 acne, eczema, psoriasis, rosacea, skin cancer screening, Mohs, pediatric, chronic-condition care. We build the GBP, physician-tagged condition content, and board-certification trust assets that win YMYL medical searches. Elective injectables, laser, and body contouring belong on the separate Med Spa Local SEO program \\u2014 we don\\u2019t mix them here. [Schedule Free Consult](https://calendar.app.google/3mqjagmN1FVCbFTK9)[View Pricing](/seo-services/#pricing) 1. [Home](/) 2. [SEO Services](/seo-services/) 3. [Local SEO Services](/seo-services/local-seo/) 4. Dermatology Local SEO ## What We Do ### GBP Optimization for Medical Derm Primary 'Dermatologist' category plus appropriate secondaries (Skin Care Clinic, Medical Clinic). Weekly Posts, physician headshots and clinic photos, service attributes (accepting new patients, wheelchair accessible, direct billing, provincial plan), online booking, and Q&A seeding calibrated to medical scope. ### Skin Cancer & Screening Pages Dedicated pages for total-body skin exams, melanoma screening, basal and squamous cell carcinoma, Mohs surgery, and biopsy protocols — with FAAD/FRCPC-tagged authorship and honest triage guidance. ### Chronic Condition Pages Acne, eczema (atopic dermatitis), psoriasis, rosacea, chronic hives (urticaria), seborrheic dermatitis, contact dermatitis, hidradenitis suppurativa — YMYL-safe language, cited sources, treatment options honestly framed. ### City & Physician Pages One unique page per city and neighbourhood served, plus per-physician bio pages with credentials, fellowships, publications, and hospital privileges — substance, not doorway-page templates. ### Review Generation for Dermatology Automated post-visit SMS/email review requests via NexHealth, PatientPop or your EMR, with response templates that reference city and condition-appropriately (a documented Local Pack ranking boost) and physician-name attribution. ### Medical Directory Citations Citation builds across Google, Bing, Apple, Yelp, BBB, plus health-specific (Healthgrades, Vitals, RateMDs, Zocdoc, Doctor.com, provincial College of Physicians directories, American Academy of Dermatology find-a-derm, Canadian Dermatology Association). ## Why Medical Dermatology Needs a Different Local SEO Playbook Medical dermatology is one of the most YMYL-scrutinised categories in local search. Google evaluates the content against the strictest E-E-A-T standards, and mixing elective aesthetics into medical content actively hurts both. Corporate consolidators (Advanced Dermatology and Cosmetic Surgery, U.S. Dermatology Partners, QualDerm, Forefront Dermatology) dominate templated content across hundreds of clinics. Independents win with named-physician content, sub-specialty depth (Mohs, pediatric, complex medical), and hyper-local community involvement. We\\u2019ve been ranking service businesses since 1996 and medical dermatology follows the same pattern with the added discipline of the strictest YMYL rigour and a hard line against aesthetic scope creep. ## How Patients Actually Search for a Dermatologist Stage 1 — Suspicious Spot Decision in 1–7 days “Dermatologist near me — I have a mole that changed” Skin cancer 1 in 5 Americans develops skin cancer by age 70 A patient notices a changing mole, a new lesion, or a persistent rash and immediately searches _dermatologist near me_, _skin cancer screening \[city\]_, _mole check \[city\]_. They will book the first medical dermatology practice with capacity and clear accepting-new-patients signalling. Winning this stage is GBP capacity signalling, a fast mobile landing page with online booking, and clinically-precise scope content \\u2014 **medical dermatology only**. Elective aesthetics is Med Spa territory and stays entirely off this page. Stage 2 — Symptom Research Research window: 3–14 days “What does psoriasis look like?” and 400 sibling queries Highest volume condition-ID queries dwarf transactional intent Before someone searches for a dermatologist, they Google the condition: _eczema vs psoriasis_, _acne rosacea difference_, _moles vs melanoma_, _hives that won\\u2019t go away_. Evidence-based, YMYL-safe condition content (with clear \\u201Csee a dermatologist if\\u201D triggers) earns trust and feeds Google\\u2019s AI Overviews and [AI answer engines](/aeo-services/dermatology/). Medical scope only \\u2014 acne, eczema, psoriasis, rosacea, skin cancer screening, chronic hives, dermatitis, warts, moles. Stage 3 — Comparison Decision window: 1–4 weeks Board-certified dermatologist shortlisting Top 3 Map Pack listings capture ~75% of clicks Transactional searches: _dermatologist \[city\]_, _pediatric dermatologist \[city\]_, _Mohs surgeon \[city\]_, _skin cancer specialist \[city\]_. GBP category stacking (Dermatologist primary; Skin Care Clinic secondary), condition-specific service pages, physician bios with credentials (MD, FRCPC, FAAD, Mohs College fellowship), insurance/provincial-plan acceptance, and structured review velocity make you the pick. Workhorse layer of [Local SEO](/seo-services/local-seo/). Stage 4 — Chronic-Condition & Specialty Decision window: 2–8 weeks Biologics, phototherapy, Mohs, and pediatric derm 5–20× annual value of a chronic-condition patient The highest-LTV searches are considered: _biologics for psoriasis_, _phototherapy \[city\]_, _Mohs surgery cost_, _pediatric dermatologist \[city\]_. These patients read every page, check credentials carefully, and want transparency on treatment protocols and coverage. Long-form condition pages with treatment options, side-effect honesty, insurance/coverage detail, and physician-tagged authorship quietly become the highest-revenue pages on the site. How the Stages Connect One Journey, Four Asset Types, One Interlinked Cluster Each stage maps to a layer of your site so a patient can move from a condition article in Stage 2 to a new-patient page in Stage 3 to a chronic-care treatment decision in Stage 4 without ever leaving your domain. New-Patient & Screening Pages Stage 1 — capacity, online booking, mole checks Condition Articles Stage 2 — YMYL-safe medical scope, AI Overview targets Specialty & Physician Pages Stage 3 — Map Pack, board certification, Mohs, peds Chronic-Care Treatment Pages Stage 4 — biologics, phototherapy, highest-LTV ## Dermatology Local SEO Pricing Delivered through our four-tier **Think SEO programs**. Single-physician practices typically fit Silver ($1,895/mo); multi-physician practices, Mohs surgery centres, and academic derm groups fit Gold ($3,495/mo) or Platinum ($4,995/mo). Dermatology is a competitive YMYL category and generally benefits from Silver-and-up investment. [View Full Think SEO Pricing](/seo-services/#pricing) ## Pair With AI Search for Dermatology Patients increasingly ask ChatGPT and Google\\u2019s AI Overviews for dermatologist recommendations and condition guidance. Our [GEO services](/aeo-services/geo/) get you cited, and our [AEO for Dermatology](/aeo-services/dermatology/) targets featured snippets and voice-assistant answers. ## Ranking Service Businesses Since 1996 ThinkProfits.com has run search campaigns for over 3,500 businesses across Canada and the USA. Looking for our parent service? See [Local SEO Services](/seo-services/local-seo/). ## Frequently Asked Questions ### How long does it take to rank a dermatology practice on Google Maps? ▾ Foundational GBP wins land in 2–4 weeks. Breaking into the 3-Pack for 'dermatologist \[major city\]' typically takes 120–180 days of consistent review generation, physician-tagged condition content, and citation building. Dermatology is a competitive YMYL category with a longer runway. ### Should medical dermatology and cosmetic aesthetics live on the same site? ▾ Not on the same content stack. Medical dermatology (acne, eczema, psoriasis, skin cancer, chronic conditions) and elective aesthetics (injectables, laser, body contouring) have entirely different buyer intent, YMYL profiles, and Google evaluation criteria. We keep medical scope strictly on this page and route aesthetics work to the separate Med Spa Local SEO program. ### How do YMYL guidelines affect dermatology SEO? ▾ Google evaluates medical content against E-E-A-T with the highest scrutiny. Physician bios with real credentials (MD, FRCPC, FAAD, Mohs College fellowship), cited peer-reviewed sources, and honest treatment/outcome language are non-negotiable. ### Do I need separate pages for each condition? ▾ Yes for your top 10–20 conditions — acne, eczema, psoriasis, rosacea, skin cancer screening, melanoma, basal cell carcinoma, squamous cell carcinoma, chronic hives, seborrheic dermatitis, contact dermatitis, warts, moles, and pediatric-specific conditions if you treat kids. ### How important is board certification content? ▾ Extremely. Patients actively search for board-certified dermatologists (FRCPC in Canada, FAAD in the US), and Google’s medical E-E-A-T guidelines reward it. Every physician page should list credentials with source-linked verification where possible. ### How do I compete with corporate derm groups like Advanced Dermatology and QualDerm? ▾ Corporates (Advanced Dermatology, U.S. Dermatology Partners, QualDerm, Forefront) win on brand recall and referral networks; they lose on physician-personality positioning and hyper-local content. Independents win with named-physician content, sub-specialty depth (Mohs, pediatric, complex medical), and hyper-local community involvement. ### How important are reviews for a dermatology practice? ▾ Very. Reviews are a top Map Pack ranking factor and are read carefully in YMYL. A steady 3–5 new Google reviews per month with physician-name mentions usually outperforms a stale higher-count competitor. ### How much does dermatology SEO cost per month? ▾ Dermatology Local SEO runs on our Think SEO programs from $995/mo (Bronze) to $4,995/mo (Platinum). Single-physician practices typically fit Silver ($1,895/mo); multi-physician practices, Mohs surgery centres, and academic derm groups fit Gold or Platinum. See full Think SEO pricing on our SEO services page. ### What about insurance and coverage content? ▾ Insurance/provincial-plan acceptance and coverage transparency (which biologics are covered, what a Mohs referral pathway looks like) convert strongly. A clear ‘plans we accept’ block on physician pages removes a real objection before it becomes a lost booking. ### Can you help with online booking and EMR integration? ▾ Yes. We integrate NexHealth, PatientPop, Zocdoc, or your existing EMR booking widget into landing pages and GBP, and set up call tracking so you can attribute new patients by source. [View All FAQs](/faq/) ### Explore More [ #### GEO Services Generative engine optimization ](/aeo-services/geo)[ #### Lead Gen Web Design Websites that generate leads ](/web-design-services)[ #### PPC Advertising Google Ads management ](/ppc-advertising)[ #### Content Development AI + human content ](/content-writing-services) ## Related Reading [Aug 18, 2026 ### Google Ranking Volatility: A 48-Hour Triage Checklist for Vancouver Businesses A calm incident workflow for sudden traffic drops: data freshness, reporting artifacts, indexability, seasonality, SERP change and documented decisions. Read More ](/digital-news/google-ranking-volatility-48-hour-triage) [Aug 17, 2026 ### SEO Case Study Template for Vancouver Businesses: Show the Work, Not Just the Win A ten-section template for credible SEO case studies: permission, baselines, scope, timelines, confounders, results definitions and the questions buyers should ask. Read More ](/digital-news/seo-case-study-template-vancouver) [Aug 17, 2026 ### How to Create Non-Commodity SEO Content: A Vancouver Agency Playbook Evidence inventories, expert interviews, real local context, useful artifacts and editorial gates — a 30-day workflow for content competitors cannot copy. Read More ](/digital-news/non-commodity-seo-content-vancouver) [View All Articles](/digital-news/) ## Visit ThinkProfits.com in Downtown Vancouver Headquartered at 1388 Homer St #602, Vancouver, BC — serving clients across Canada and the USA since 1996. ## Ready to Grow Your Profits? Join the 3,500+ businesses across Canada and the USA who trust ThinkProfits.com. Since 1996. [Ready to Start? Book Your Strategy Session Now!](https://calendar.app.google/3mqjagmN1FVCbFTK9) ![ThinkProfits.com — AI search and digital marketing agency since 1996](/assets/TP-white-poF41Rgo.webp) Vancouver's longest-running digital marketing agency. 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