--- title: "PPC for Roofers | Google Ads & LSA | ThinkProfits" description: "Roofing PPC built around storm response, full replacements, and insurance work. Google Ads, LSA, call tracking. No ad-spend markup. 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SEO, AEO (AI search), PPC, web design, and content creation.", "url": "https://thinkprofits.com/", "telephone": "+1-877-597-7888", "email": "clientcare@thinkprofits.com", "logo": "https://thinkprofits.com/logo.png", "image": "https://thinkprofits.com/og-image.jpg", "priceRange": "$$", "currenciesAccepted": "CAD, USD", "foundingDate": "1996", "address": { "@type": "PostalAddress", "streetAddress": "1388 Homer St #602", "addressLocality": "Vancouver", "addressRegion": "BC", "postalCode": "V6B 6A7", "addressCountry": "CA" }, "geo": { "@type": "GeoCoordinates", "latitude": "49.2741", "longitude": "-123.1212" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "17:00" } ], "areaServed": [ { "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" } ], "sameAs": [ "https://www.google.com/maps/place/ThinkProfits.com+Inc.", "https://www.linkedin.com/company/think-profits-com-inc/", "https://www.facebook.com/thinkprofits", "https://www.instagram.com/thinkprofits/", "https://www.youtube.com/@thinkprofits" ], "potentialAction": { "@type": "ReserveAction", "name": "Book a Free Consultation", "target": { "@type": "EntryPoint", "urlTemplate": "https://calendar.app.google/3mqjagmN1FVCbFTK9", "actionPlatform": [ "https://schema.org/DesktopWebPlatform", "https://schema.org/MobileWebPlatform" ] } } }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://thinkprofits.com/#website", "name": "ThinkProfits.com", "alternateName": "ThinkProfits", "url": "https://thinkprofits.com/", "inLanguage": "en-CA", "publisher": { "@id": "https://thinkprofits.com/#organization" } } ], { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://thinkprofits.com/" }, { "@type": "ListItem", "position": 2, "name": "PPC Advertising", "item": "https://thinkprofits.com/ppc-advertising/" }, { "@type": "ListItem", "position": 3, "name": "PPC for Roofing", "item": "https://thinkprofits.com/ppc-advertising/ppc-for-roofing/" } ] }, { "@context": "https://schema.org", "@type": "Service", "@id": "https://thinkprofits.com/ppc-advertising/ppc-for-roofing/#service", "serviceType": "PPC Advertising for Roofing", "name": "PPC Advertising for Roofing", "description": "Roofing PPC built around storm response, full replacements, and insurance work. Google Ads, LSA, call tracking. No ad-spend markup. Month-to-month.", "provider": { "@type": "Organization", "@id": "https://thinkprofits.com/#organization", "name": "ThinkProfits.com Inc.", "url": "https://thinkprofits.com/" }, "areaServed": [ { "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" } ], "audience": { "@type": "BusinessAudience", "audienceType": "Roofing businesses and owners" } }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What's a realistic cost per lead for roofing PPC?", "acceptedAnswer": { "@type": "Answer", "text": "Roofing leads cost more than almost any other home-service category. Repair and small-job leads typically run $40–$100. Full replacement and inspection leads $90–$240. Storm and insurance claim leads $120–$320 — but with sign rates 2–3× higher than non-storm leads. The right benchmark is 3–5% of average job value, which for $20K–$30K replacements still allows healthy CPLs above $200." } }, { "@type": "Question", "name": "Should roofers use Google LSA?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — and Google LSA first if you're starting from scratch. LSA sits above traditional Search Ads, bills per qualified lead, and converts at the highest rate of any roofing PPC channel. Search Ads give you control over high-intent queries like 'roof replacement cost' and 'hail damage roof' where the buying cycle is longer and the ticket size justifies the click cost." } }, { "@type": "Question", "name": "How do you handle storm and hail events?", "acceptedAnswer": { "@type": "Answer", "text": "We pre-build storm response campaigns that activate within hours of a qualifying weather event using NOAA hail and wind data. Bids spike, ad copy shifts to insurance/inspection messaging, and dedicated storm landing pages deploy automatically. This is the single biggest competitive advantage local roofers have against out-of-state storm chasers." } }, { "@type": "Question", "name": "How fast will roofing PPC start producing inspection calls?", "acceptedAnswer": { "@type": "Answer", "text": "First inspection calls typically arrive within 48–96 hours of campaign launch. The first 30 days are spent eliminating wasted spend (DIY searchers, low-ticket leak shoppers, job seekers) and validating which service lines and creative produce booked inspections vs. just calls. By month 3, blended cost per signed contract usually drops 30–40%." } }, { "@type": "Question", "name": "Do you mark up ad spend?", "acceptedAnswer": { "@type": "Answer", "text": "No. Ad spend goes directly to Google, Meta, and Microsoft on your accounts and card. We charge a transparent monthly management fee. With roofing budgets typically $4,000–$30,000/month and CPCs reaching $200, a 15% spend markup is significant money that should stay with the company." } }, { "@type": "Question", "name": "Will you build the landing pages?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Sending $90 roofing clicks to your homepage is the biggest leak in most accounts. We build dedicated landing pages for replacement, storm/hail, insurance claims, repair, and metal roofing — with click-to-call heroes, manufacturer trust badges (GAF, Owens Corning, CertainTeed), financing widgets, and inspection-booking CTAs that convert 4–6× better than homepage traffic." } } ] }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://thinkprofits.com/ppc-advertising/ppc-for-roofing/", "url": "https://thinkprofits.com/ppc-advertising/ppc-for-roofing/", "name": "PPC for Roofers | Google Ads & LSA | ThinkProfits", "description": "Roofing PPC built around storm response, full replacements, and insurance work. Google Ads, LSA, call tracking. No ad-spend markup. Month-to-month.", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", "[data-speakable='tldr']", "[data-speakable='answer']", ".speakable-question", ".speakable-answer" ] } } ] --- [![ThinkProfits.com — AI search and digital marketing agency homepage](/assets/TP-white-poF41Rgo.webp)](/) [Services](/services/) [Portfolio](/portfolio)[Locations](/locations)[Blog](/digital-news) [About](/about/) [Contact](/contact/) [1-877-597-7888 ](tel:+18775977888)[Schedule Free Consult](https://calendar.app.google/3mqjagmN1FVCbFTK9) PPC + Google LSA for Roofing Contractors # Booked Inspections. Signed Replacements. Roofing PPC engineered around full replacements, storm response, and insurance claim work — not $99 leak repairs. Full call tracking, no ad-spend markup, transparent reporting. 30+ Years in Business Google Ads Certified Google LSA Specialists No Ad-Spend Markup Month-to-Month Call & Lead Tracking Included [Get My Free PPC Game Plan](#lead-form)[1-877-597-7888](tel:+18775977888) Free 30-Min Strategy Session ## Get Your Roofing PPC Game Plan We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for roofing, and show exactly where to spend. Monthly ad budget… Under $2,000 $2,000 – $5,000 $5,000 – $15,000 $15,000 – $50,000 $50,000+ Book My Free Strategy Session No long-term contracts. No obligation. 1. [Home](/) 2. [PPC Advertising](/ppc-advertising/) 3. PPC for Roofing 48–96hr Time to first leads $60–$220 Typical CPL Inspection requests 0% Ad-spend markup 30+ yrs Agency experience Why Roofing PPC Is Different ## The 3 things wasting your roofing ad budget right now Most roofing ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days. ### Roofing CPCs Are Among the Highest in Home Services 'Roof replacement near me' regularly clears $80–$200 per click. Without bid-by-time-of-day, geo-fencing, weather-triggered campaigns, and call-tracking-driven optimization, you're paying premium rates for the wrong leads at the wrong time. ### Storm-Chaser Competitors Eating Local Market Share Out-of-state storm-chaser crews flood every major weather event with aggressive PPC budgets. Local established roofers without storm-response automation, brand defense, and tight LSA management lose insurance work every storm cycle. ### No Landing Pages for Replacement vs. Repair vs. Insurance A leak repair, a $25K replacement, and a hail insurance claim are three completely different buyers. Running them through the same campaigns and same landing page wastes spend on all three. We split the funnels. Full-Funnel Roofing Paid Media ## Every paid channel that books roofing jobs — managed under one roof Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for roofing businesses. ### Google Local Services Ads (LSA) Pay-per-lead placement at the top of roofing SERPs with the Google Guaranteed badge — the single highest-ROI roofing PPC channel. ### Google Search Ads Service × city campaigns for replacement, repair, storm damage, hail, metal, flat, and insurance roofing — bid by job value and intent. ### Call-Only & Click-to-Call Mobile formats that drive inspection calls directly, with CallRail recording, scoring, and missed-call alerts to your sales team. ### Performance Max & Display Retargeting Stay in front of homeowners pricing $15K–$40K replacements over the 30–90 day decision cycle — across YouTube, Gmail, and Display. ### Storm-Triggered & Weather-Based Campaigns Hail, wind, and storm-event campaigns that activate automatically based on local weather and NOAA data — capturing insurance demand before storm chasers arrive. ### Meta & Facebook Ads Lookalike and retargeting campaigns for full replacement, GAF/Owens Corning premium systems, and financing-driven offers with strong project imagery. What's Included ## Everything in your Roofing PPC engagement Full Google Ads + LSA audit & restructure Replacement vs. repair vs. insurance funnel split Service × city campaign build Conversion-tuned roofing landing pages CallRail call tracking, recording & scoring Storm & weather-triggered campaign automation Negative keyword & DIY-shopper exclusions Google LSA review velocity playbook Insurance claim landing pages & messaging Weekly performance reporting Monthly senior-strategist call GA4 + Google Ads conversion alignment Roofing Benchmarks ### Realistic numbers to budget against Typical CPC $30 – $200 Cost per qualified lead $60 – $220 Recommended monthly spend $4,000 – $30,000+ Time to first leads 48–96 hours Benchmarks based on ThinkProfits-managed roofing accounts. Your exact numbers depend on market, season, and offer. [Get a custom forecast](#lead-form) > "After the spring hail storm we used to lose half our market to out-of-state crews who'd flood Google Ads overnight. ThinkProfits' storm response automation now triggers within hours — we booked more insurance work in one weekend than we used to in a month." — Owner, Residential Roofing Company Roofing PPC FAQ ## What roofing owners ask before they spend a dollar What's a realistic cost per lead for roofing PPC? + Roofing leads cost more than almost any other home-service category. Repair and small-job leads typically run $40–$100. Full replacement and inspection leads $90–$240. Storm and insurance claim leads $120–$320 — but with sign rates 2–3× higher than non-storm leads. The right benchmark is 3–5% of average job value, which for $20K–$30K replacements still allows healthy CPLs above $200. Should roofers use Google LSA? + Yes — and Google LSA first if you're starting from scratch. LSA sits above traditional Search Ads, bills per qualified lead, and converts at the highest rate of any roofing PPC channel. Search Ads give you control over high-intent queries like 'roof replacement cost' and 'hail damage roof' where the buying cycle is longer and the ticket size justifies the click cost. How do you handle storm and hail events? + We pre-build storm response campaigns that activate within hours of a qualifying weather event using NOAA hail and wind data. Bids spike, ad copy shifts to insurance/inspection messaging, and dedicated storm landing pages deploy automatically. This is the single biggest competitive advantage local roofers have against out-of-state storm chasers. How fast will roofing PPC start producing inspection calls? + First inspection calls typically arrive within 48–96 hours of campaign launch. The first 30 days are spent eliminating wasted spend (DIY searchers, low-ticket leak shoppers, job seekers) and validating which service lines and creative produce booked inspections vs. just calls. By month 3, blended cost per signed contract usually drops 30–40%. Do you mark up ad spend? + No. Ad spend goes directly to Google, Meta, and Microsoft on your accounts and card. We charge a transparent monthly management fee. With roofing budgets typically $4,000–$30,000/month and CPCs reaching $200, a 15% spend markup is significant money that should stay with the company. Will you build the landing pages? + Yes. Sending $90 roofing clicks to your homepage is the biggest leak in most accounts. We build dedicated landing pages for replacement, storm/hail, insurance claims, repair, and metal roofing — with click-to-call heroes, manufacturer trust badges (GAF, Owens Corning, CertainTeed), financing widgets, and inspection-booking CTAs that convert 4–6× better than homepage traffic. ## Ready to turn ad spend into booked roofing jobs? Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract. [Book My Free Strategy Session](#lead-form)[See All PPC Services](/ppc-advertising/) No long-term contracts No ad-spend markup In-house North American team ![ThinkProfits.com — AI search and digital marketing agency since 1996](/assets/TP-white-poF41Rgo.webp) Vancouver's longest-running digital marketing agency. AI search, SEO, PPC, and web design for companies generating $3M+ annually. Since 1996. 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