--- title: "PPC for Med Spas | Google Ads & Meta | ThinkProfits" description: "Med spa PPC for Botox, fillers, laser, body contouring, and weight loss. Google Ads, Meta, Instagram. HIPAA-aware tracking. 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Google Ads, Meta, Instagram. HIPAA-aware tracking. No ad-spend markup.", "provider": { "@type": "Organization", "@id": "https://thinkprofits.com/#organization", "name": "ThinkProfits.com Inc.", "url": "https://thinkprofits.com/" }, "areaServed": [ { "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" } ], "audience": { "@type": "BusinessAudience", "audienceType": "Med Spa businesses and owners" } }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What's a realistic cost per consult for med spa PPC?", "acceptedAnswer": { "@type": "Answer", "text": "It depends heavily on the treatment. Botox and filler consults typically run $45–$110. Laser hair removal $55–$140. CoolSculpting and body contouring $120–$280. Semaglutide and weight loss programs $80–$220. Full membership signups can sustain CPAs of $200–$500 because the LTV justifies it. The right benchmark is 5–8% of average treatment package value." } }, { "@type": "Question", "name": "Should med spas use Google Ads, Meta Ads, or both?", "acceptedAnswer": { "@type": "Answer", "text": "Both — but Meta is usually the #1 channel for aesthetic practices. Meta and Instagram win on visual treatments like body contouring, injectables, and laser because before/after creative converts better in feed than on a SERP. Google Ads still wins for high-intent searches like 'CoolSculpting near me' and 'Botox [city].' Most practices run a 60/40 Meta/Google split." } }, { "@type": "Question", "name": "How does HIPAA affect med spa PPC tracking?", "acceptedAnswer": { "@type": "Answer", "text": "We set up conversion tracking that respects HIPAA boundaries — no PHI in URLs, no patient-identifying data passed to ad platforms, and Meta's Limited Data Use flagged where appropriate. We track booking events and form fills without exposing protected health information, so you stay compliant while still getting the data needed to optimize." } }, { "@type": "Question", "name": "Do you mark up ad spend?", "acceptedAnswer": { "@type": "Answer", "text": "No. Ad spend goes directly to Google, Meta, and TikTok on your practice's accounts and card. We charge a transparent monthly management fee. With med spa budgets typically $3,500–$30,000/month, a 15% spend markup is real money that should stay with the practice." } }, { "@type": "Question", "name": "How fast will med spa PPC produce booked consults?", "acceptedAnswer": { "@type": "Answer", "text": "First booked consults typically arrive within 48–96 hours of campaign launch. The first 30 days are spent removing wasted spend (window-shoppers, DIY searchers, treatment-only researchers) and validating which treatment lines and creatives produce booked consults vs. brochure-collectors. By month 3, blended cost per booked consult usually drops 30–40%." } }, { "@type": "Question", "name": "Will you build the landing pages and creative?", "acceptedAnswer": { "@type": "Answer", "text": "Yes on landing pages — built per treatment with before/afters, financing, free-consult CTAs, and click-to-call heroes engineered to convert 4–6× better than homepage traffic. For Meta creative, we provide briefs, structure, and direction; we'll work with your in-house team or photographer for the actual before/after assets since those are highly practice-specific." } } ] }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://thinkprofits.com/ppc-advertising/ppc-for-med-spa/", "url": "https://thinkprofits.com/ppc-advertising/ppc-for-med-spa/", "name": "PPC for Med Spas | Google Ads & Meta | ThinkProfits", "description": "Med spa PPC for Botox, fillers, laser, body contouring, and weight loss. Google Ads, Meta, Instagram. HIPAA-aware tracking. No ad-spend markup.", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", "[data-speakable='tldr']", "[data-speakable='answer']", ".speakable-question", ".speakable-answer" ] } } ] --- [![ThinkProfits.com — AI search and digital marketing agency homepage](/assets/TP-white-poF41Rgo.webp)](/) [Services](/services/) [Portfolio](/portfolio)[Locations](/locations)[Blog](/digital-news) [About](/about/) [Contact](/contact/) [1-877-597-7888 ](tel:+18775977888)[Schedule Free Consult](https://calendar.app.google/3mqjagmN1FVCbFTK9) PPC + Meta for Med Spas & Aesthetic Practices # Booked Consults. Higher-Value Treatments. Med spa PPC engineered around what actually pays the practice — body contouring, laser packages, injectables, and weight loss memberships — not $99 Botox loss leaders. HIPAA-aware tracking, no ad-spend markup. 30+ Years in Business Google Ads Certified Google LSA Specialists No Ad-Spend Markup Month-to-Month Call & Lead Tracking Included [Get My Free PPC Game Plan](#lead-form)[1-877-597-7888](tel:+18775977888) Free 30-Min Strategy Session ## Get Your Med Spa PPC Game Plan We'll audit your current ads (or build a launch plan), share realistic CPL & ROAS benchmarks for med spa, and show exactly where to spend. Monthly ad budget… Under $2,000 $2,000 – $5,000 $5,000 – $15,000 $15,000 – $50,000 $50,000+ Book My Free Strategy Session No long-term contracts. No obligation. 1. [Home](/) 2. [PPC Advertising](/ppc-advertising/) 3. PPC for Med Spa 48–96hr Time to first booked consults $45–$220 Typical CPL By treatment 0% Ad-spend markup 30+ yrs Agency experience Why Med Spa PPC Is Different ## The 3 things wasting your med spa ad budget right now Most med spa ad accounts we audit are bleeding 30–60% of spend on avoidable mistakes. Here's what we typically fix in the first 30 days. ### Loss-Leader Botox Specials Filling the Schedule Most med spa PPC fills the books with $99 Botox shoppers who never upgrade. We restructure around body contouring, laser packages, semaglutide programs, and membership models — the treatments that actually fund the practice. ### Losing High-Intent Searches to Chain Spas Ideal Image, LaserAway, and SkinSpirit are spending six-figure monthly budgets in every metro. Independent practices without tight Meta creative, brand defense, and conquest campaigns are losing share quietly every quarter. ### No Landing Pages for High-Ticket Treatments Sending a $40 'CoolSculpting near me' click to your homepage converts at 2%. Dedicated body contouring, laser, and weight loss landing pages with before/afters, financing, and free consultation offers convert at 10–15%. Full-Funnel Med Spa Paid Media ## Every paid channel that books med spa jobs — managed under one roof Google Ads alone leaves money on the table. We blend the channels that actually drive booked appointments for med spa businesses. ### Google Search Ads Treatment × city campaigns for Botox, fillers, CoolSculpting, laser hair removal, microneedling, semaglutide, and IV therapy — bid by treatment value. ### Meta & Instagram Ads The #1 med spa channel. Before/after creative, treatment reels, membership offers, and Instant Forms for body contouring and injectables. ### Call-Only & Click-to-Call Mobile formats that drive booking calls to your front desk, with CallRail recording, consult-quality scoring, and missed-call alerts. ### Performance Max & Display Retargeting Stay in front of patients researching CoolSculpting, laser, and weight loss programs over the 30–60 day decision cycle. ### TikTok & YouTube Pre-Roll For practices targeting Gen Z and Millennials with treatments like prejuvenation, laser, lip filler, and body contouring. Geo-fenced to your service radius. ### Membership & Reactivation Campaigns Email + paid retargeting for member acquisition and lapsed-patient reactivation — the highest-LTV channel in aesthetic practices. What's Included ## Everything in your Med Spa PPC engagement Full Google Ads + Meta audit & restructure Treatment-line campaign build (body, laser, injectables, weight loss) Conversion-tuned med spa landing pages CallRail call tracking, recording & scoring HIPAA-aware conversion tracking setup Before/after creative production guidance Membership & reactivation funnels Brand defense + chain conquest campaigns Negative keyword & price-shopper exclusions Weekly performance reporting Monthly senior-strategist call GA4 + Google Ads conversion alignment Med Spa Benchmarks ### Realistic numbers to budget against Typical CPC $6 – $35 Cost per qualified lead $45 – $220 Recommended monthly spend $3,500 – $30,000+ Time to first leads 48–96 hours Benchmarks based on ThinkProfits-managed med spa accounts. Your exact numbers depend on market, season, and offer. [Get a custom forecast](#lead-form) > "We were running $99 Botox specials and getting buried by chain spas. ThinkProfits restructured everything around CoolSculpting, semaglutide, and our membership program — same ad spend, but our average new-patient revenue almost tripled in five months." — Owner, Aesthetic & Wellness Practice Med Spa PPC FAQ ## What med spa owners ask before they spend a dollar What's a realistic cost per consult for med spa PPC? + It depends heavily on the treatment. Botox and filler consults typically run $45–$110. Laser hair removal $55–$140. CoolSculpting and body contouring $120–$280. Semaglutide and weight loss programs $80–$220. Full membership signups can sustain CPAs of $200–$500 because the LTV justifies it. The right benchmark is 5–8% of average treatment package value. Should med spas use Google Ads, Meta Ads, or both? + Both — but Meta is usually the #1 channel for aesthetic practices. Meta and Instagram win on visual treatments like body contouring, injectables, and laser because before/after creative converts better in feed than on a SERP. Google Ads still wins for high-intent searches like 'CoolSculpting near me' and 'Botox \[city\].' Most practices run a 60/40 Meta/Google split. How does HIPAA affect med spa PPC tracking? + We set up conversion tracking that respects HIPAA boundaries — no PHI in URLs, no patient-identifying data passed to ad platforms, and Meta's Limited Data Use flagged where appropriate. We track booking events and form fills without exposing protected health information, so you stay compliant while still getting the data needed to optimize. Do you mark up ad spend? + No. Ad spend goes directly to Google, Meta, and TikTok on your practice's accounts and card. We charge a transparent monthly management fee. With med spa budgets typically $3,500–$30,000/month, a 15% spend markup is real money that should stay with the practice. How fast will med spa PPC produce booked consults? + First booked consults typically arrive within 48–96 hours of campaign launch. The first 30 days are spent removing wasted spend (window-shoppers, DIY searchers, treatment-only researchers) and validating which treatment lines and creatives produce booked consults vs. brochure-collectors. By month 3, blended cost per booked consult usually drops 30–40%. Will you build the landing pages and creative? + Yes on landing pages — built per treatment with before/afters, financing, free-consult CTAs, and click-to-call heroes engineered to convert 4–6× better than homepage traffic. For Meta creative, we provide briefs, structure, and direction; we'll work with your in-house team or photographer for the actual before/after assets since those are highly practice-specific. ## Ready to turn ad spend into booked med spa jobs? Get a free 30-minute strategy session with a senior PPC strategist. We'll show you exactly where your budget should go in the next 90 days — no pitch, no contract. [Book My Free Strategy Session](#lead-form)[See All PPC Services](/ppc-advertising/) No long-term contracts No ad-spend markup In-house North American team ![ThinkProfits.com — AI search and digital marketing agency since 1996](/assets/TP-white-poF41Rgo.webp) Vancouver's longest-running digital marketing agency. AI search, SEO, PPC, and web design for companies generating $3M+ annually. Since 1996. 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