What’s your job title？
Social Media & Email Marketing Specialist
What does that mean? What does a typical workday look like for you?
I help businesses discover and engage with their ideal customers with social media and email marketing strategies.
On any given day you’ll find me:
- Creating social media content (writing captions, sourcing images and designing posts)
- Engaging with relevant social media accounts (following relevant accounts and liking posts)
- Writing and designing email newsletters
- Developing email automations
- Coming up with memes…
What’s your personal marketing philosophy?
Social media gives you the opportunity to have a two-way conversation with your customers. Always aim to educate, empower, or entertain.
What is it about working in social media that sparks your passion?
Social media allows me to explore my creativity through content creation, while engaging my analytical side. I also love the ‘social’ side of social media and how it allows businesses of all sizes to start a conversation with their customers.
What do you do when you’re not working?
I love doing yoga, going for walks and catching up with friends.
What’s your best quick tip for social media?
Pretend you’re having a conversation with your customers in person when creating content. What would you say to them? What problems can you help them solve today?
Work from home uniform: dress up or sweats?
Sweats all the way!
Want to learn more about social media marketing? We’ve got you covered.