--- title: "MVP Athletic Supplies — Case Study | ThinkProfits.com" description: "How MVP Athletic Supplies worked with ThinkProfits.com — strategy, execution, and the outcomes. Digital marketing case study from a Vancouver agency since 1996." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Article", "@id": "https://thinkprofits.com/case-study/mvp-athletic-supplies/#article", "headline": "Digital Marketing Case Study: MVP Athletic Supplies", "name": "Digital Marketing Case Study: MVP Athletic Supplies", "articleSection": "Case Study", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://thinkprofits.com/case-study/mvp-athletic-supplies/" }, "url": "https://thinkprofits.com/case-study/mvp-athletic-supplies/", "image": "https://thinkprofits.com/images/case-studies/mvp-athletic-hero.jpg", "description": "How MVP Athletic Supplies worked with ThinkProfits.com — strategy, execution, and the outcomes. 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Digital marketing case study from a Vancouver agency since 1996.", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", "[data-speakable='tldr']", "[data-speakable='answer']", ".speakable-question", ".speakable-answer" ] } } ] --- [![ThinkProfits.com — AI search and digital marketing agency homepage](/assets/TP-white-poF41Rgo.webp)](/) [Services](/services/) [Portfolio](/portfolio)[Locations](/locations)[Blog](/digital-news) [About](/about/) [Contact](/contact/) [1-877-597-7888 ](tel:+18775977888)[Schedule Free Consult](https://calendar.app.google/3mqjagmN1FVCbFTK9) [Back to Portfolio](/portfolio/) Ecommerce # Digital Marketing Case Study: MVP Athletic Supplies $1M+ Saved in Print Costs 18 Page 1 Keywords 15 Top 5 Rankings 3 #1 Google Rankings 1. [Home](/) 2. [Portfolio](/portfolio/) 3. MVP Athletic Supplies Case Study ## Overview MVP Athletic Supplies is a family-owned sporting goods business based in British Columbia's Lower Mainland. For over 50 years, they've been a trusted supplier of baseball, softball, football, and lacrosse equipment across Canada. Their entire sales engine depended on a $60,000/year print catalogue. In 1999, they partnered with ThinkProfits to go digital — and the results over 20+ years have been transformative. ### What We Did Ecommerce Website Design & Development, Search Engine Optimization (SEO), SEO Copywriting, Email Marketing & E-Newsletter Campaigns, Content Development, Web Analytics & Training. ![MVP Athletic Supplies case study — digital marketing, SEO, and web design results delivered by ThinkProfits](/images/case-studies/mvp-athletic-hero.jpg) ## The Challenge In 2000, MVP recognized that the internet was rapidly changing how people shopped. Their primary goal was ambitious: become the leading online athletic supplier in Canada. But the transition was daunting — no website, no digital marketing expertise, no e-commerce infrastructure. Their entire business model was built around a $60K/year physical catalogue and in-store sales. ## How ThinkProfits.com Helped MVP Save $1M+ and Dominate Online ThinkProfits guided MVP through a complete digital transformation over 20+ years. We replaced the costly print catalogue with a full online digital catalogue and shopping cart across multiple website redesigns, implemented comprehensive SEO targeting high-value Canadian athletic supplies keywords, launched e-newsletter campaigns to replace the catalogue's role in customer communication, and provided ongoing analytics monitoring and training for the MVP team. ### The Results MVP eliminated the annual print catalogue entirely, saving over $1 million in cumulative printing and distribution costs. They achieved page one rankings for 18 targeted keywords — 3 in the #1 position and 15 in the top 5 — becoming Canada's leading online athletic supplies retailer. > "I was very impressed with your team's ability to take our ideas and deliver a product beyond our expectations. Tim was amazing as the team leader, he responded to every issue immediately. Melissa and Sean created a terrific web design and Chantal's SEO copywriting was fantastic. The entire team was very easy to work with." > > Sylvia Wilcott — Client, MVP Athletic Supplies [Golf Ball Planet](/case-study/golf-ball-planet)[Sprott Shaw College](/case-study/sprott-shaw-college) ## Ready to Grow Your Profits? Join the 3,500+ businesses across Vancouver, Canada, and the USA who trust ThinkProfits.com to deliver predictable revenue growth. Vancouver's longest-running digital marketing agency. Since 1996. [Ready to Start? 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